September 27, 2015

Articles and Interviews

Handmade in Europe - How to make Social Media work for you

SOCIAL MEDIA, WHERE TO SPEND YOUR TIME

For every handmade artist building up the name and brand is one of the key points in making it. You need to create a profile for the outside world to see and then share it consistently to the right audience ...
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LOOKING FOR INSPIRATION VS. BEING A COPYCAT

Before trying to find out where the thin line between inspiration and plagiarism lies, it is important to realize one thing: copying is as old as we (humans) are. This is what we do and this is how we learn: ...
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10 STEPS TO MAKE PHOTOGRAPHY YOUR KEY TO SUCCESS

10 STEPS TO MAKE PHOTOGRAPHY YOUR KEY TO SUCCESS

Everybody has heard the importance of great photos before, that’s because they can make or break one's shop. But on their way to improving their shops people very often come across enough "do this" and "never do that" tips to ...
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PRICING BASICS FOR HANDMADE BUSINESS

Whether you are just starting your handmade business or you are already a seasoned artist, pricing your products is always one of the biggest challenges. Pricing is not as easy as it may seem and there are quite some aspects ...
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Artist feature, Blue Margarita | Handmade in Europe

MEET AN ARTIST: MARGARITA OF BLUE MARGARITA

Margarita is from Athens, Greece, but her origins lie on Santorini, an island of breathtaking cliffs, also referred to as Kalliste (the most beautiful one). Nowadays she has Athens as her home-town, and alternates between Lisbon in Portugal and Athens ...
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Keywords, what, where, how & why | Handmade in Europe

KEYWORDS, WHAT, WHY, WHERE & HOW

Online promotion is hard work. There is much competition out there, and it takes a lot of work to be found. One of the things that really help in the online world are keywords. In this article I'm going to ...
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Kristina Secinski of 5Plus | Handmade In Europe

MEET AN ARTIST: KRISTINA SECINSKI OF 5PLUS

Kristina Secinski lives and works in Bulgaria, where she makes high quality handbags and fashion accessories using leather, cotton, linen and wool, all by her own design, under the name 5PLUS. She was educated and worked for years in graphic design. But then ...
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Eva Baricz, BHB Kidstyle | Handmade in Europe

MEET AN ARTIST: EVA BARICZ OF BHB KIDSTYLE

Eva Baricz is a Hungarian crafter, living in Portugal where she designs and makes costumes and costume accessories, mostly for children, and sells these online at BHBkidstyle.com. She is inspired by nature, children's stories, and the unlimited imagination that children have ...
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The keyword is quality | Handmade In Europe

QUALITY CONTENT IS THE KEYWORD

We have published several posts on how to target your market, how to use Social media to advertise and how to optimize your search engine results. All those things are important but they wouldn't mean much without something else, which ...
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Search engine optimazation | Handmade in Europe

SEO, OPTIMIZE YOUR SITE FOR SEARCH ENGINES

Search engine optimization (SEO) is the keyword these days. Get found, get more visitors, and what is most important, get the right visitors to find you. After that it is up to you to provide quality content targeted at those ...
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target market

TARGET MARKET. WHY IS IT IMPORTANT AND HOW TO DEFINE IT.

Do you think you know your customers? The ones that have already bought your artwork and the ones who potentially might become your customers one day? And please, don’t say your products are perfect for everyone… It is very difficult ...
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MEET AN UNIQUE ARTIST: ALINA TYRO-NIEZGODA OF TENDER DECEMBER

MEET AN ARTIST: ALINA TYRO-NIEZGODA OF TENDER DECEMBER

Alina Tyro-Niezgoda is a Polish artist living and working in Warsaw. Alina finds inspiration everywhere, from the curiosities of the natural world to industrial designs and everything in between. Soutache echinoderms, colorful felted bags, metal clay dragons and soft woven shawls all ...
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40 WAYS TO BOOST YOUR CREATIVITY

It is creativity that produces invention and innovation. It is creativity that makes our lives more fun, more interesting and more full of achievement. It is creativity that is so often expected of us at home and - especially - ...
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