We have published several posts on how to target your market, how to use Social media to advertise and how to optimize your search engine results.
All those things are important but they wouldn’t mean much without something else, which is your content.
While the exact way in which Google rankings work still remains a mystery, there is one thing that most marketing bureaus agree on: quality content is an important part of the game.
Take a look at the big companies and their websites and you will see that very often they have many pages filled with well written articles, and are not overloaded with flashy intro’s nor screaming banners. There are exceptions (most of them being web designers trying to show off), but most of the successful businesses rely on quality content rather than on gadgets.
What does this mean? It means that if you want to have a successful site, you need well written articles and pages, in which you should use the main keywords relevant for of your business. You also should take care of updating your content on a regular basis, as in a keyword search it is the most recently updated sites that will be shown on top of the list.
Quality pages, quality posts
What exactly defines quality content? This depends on the kind of a business of course, but there are a few points everybody should follow: […]