Handmade in Europe - How to make Social Media work for you

SOCIAL MEDIA, WHERE TO SPEND YOUR TIME

Handmade in Europe - How to make Social Media work for you

For every handmade artist building up the name and brand is one of the key points in making it. You need to create a profile for the outside world to see and then share it consistently to the right audience. Salvador Dali and Andy Warhol are very good examples here, they built up distinctive images of themselves, stuck to them, and regularly hit the headlines in their days.
Nowadays it is much easier to profile yourself as there are multiple channels to communicate and share your works as well as your points of view. It is all a matter of time, organization, and choosing the right platforms to reach your target audience. What is important, you want to do it in such a way that you still have enough time for your most important activity: creating.


Choose your platforms

It’s not about telling you where to go, that you will have to decide for yourself. Just remember to consider your target audience’s preferences, you want to be present where your potential customers are. You also should keep in mind the fact that your content might be suitable for some platforms more than for the others. Whether you choose Facebook, Twitter, LinkedIn or Flickr, it doesn’t matter as long as you know why you’re choosing it.  You have to evaluate each and every site you are considering and decide how it’s functionality can help you. Just because some platform is great for one business, doesn’t mean it’s going to be the best choice for yours. If you can’t see how a site might help you it is better to try to look for another one. Remember, the time spent on comparing platforms and choosing the best ones is going to pay off, really.

Amongst others there are two factors that you should consider when choosing platforms for yourself: the time you can spend on the social media and the amount of content you plan to post. For instance, Twitter or Instagram might work well for short daily updates while you will need a blog for long posts with many photos.

Also consider the fact that not all your target group is using the same platform, people have their preferences, some just want to read the headlines (eg. Twitter), some want to watch the photo’s (eg. Instagram, Tumblr, Facebook), some like to shop or see pretty collections (Wanelo, Pinterest) and some people really want to read the details (websites, blogs, newsletters).

Below you can read the very basic information on the most popular social media platforms but there are many more out there for you to look at if you want. Just don’t go wild and try to use them all! Choose two or three that suit you and stick to them.

If you are interested in some more numbers and stats you are welcome to visit the Digital Marketing Stats site listed in resources and references at the end of this article.

FACEBOOK
This is the highest ranking platform with over 2 billion users, of which 1.4 billion are active (logged in regularly).
Works best for sharing photos, videos and events, as well as text content. There is a difference between personal profiles and business accounts (fan pages).

GOOGLE+
1+ billion users of which 540 million are active. It works much like Facebook but Google+ content will often rank higher in the Google search results..
You can share photos, videos, events etc.

TWITTER
500 million users, 284 million active. It was launched as a short message app  where you can share messages up to 140-characters (Tweets). It is mostly used to send many short messages a day to share with the world.

INSTAGRAM
300 million+ registered users and almost all of them are regularly active. Used to share mobile photos which can be easily transformed with filters for vintage effects (think polaroid pictures). The photos are easily shared to Facebook (who owns Instagram), Twitter or Tumblr at the time of posting.

PINTEREST
An online pinboard where you can ‘pin’ or upload your favorite photos. Photos can be grouped on boards and used for inspiration. Pinterest has got 70 million users, 80% of them are female.

FLICKR
92 million users. Photo sharing service owned by Yahoo.

TUMBLR
420 million users, 100 million active. This is a microblog platform on which you can share texts, video, photos, and follow other blogs.

WANELO
This is kind of a huge visual shopping mall where you can share and save products you like (want, need, love) from all over the internet. All products posted have a link to where you can buy them. Wanelo has 11 million registered users, 90% female. You can also find the big brands there.


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