Search engine optimazation | Handmade in Europe

SEO, OPTIMIZE YOUR SITE FOR SEARCH ENGINES

Search engine optimazation | Handmade in Europe

Search engine optimization (SEO) is the keyword these days. Get found, get more visitors, and what is most important, get the right visitors to find you. After that it is up to you to provide quality content targeted at those visitors. You want to attract them so that they want to keep coming back to you.

First some statistics, on which I can be very short: Google rules.
Their search engine gets used most often, most statistical bureaus agree that their share is somewhere around 80%, and that is still a careful estimate. Over 80% of the people using Google do daily searches using Google. Google handles 40.000 searches worldwide per second.
The verb ‘to Google’ is officially recognized. Do you Bing? Do you Yahoo? Need I say more?
If we’re talking about SEO, go for Google.

Page speed

Often I notice that when people talk about SEO the focus is on keywords, meta-tags and titles. All too often the page loading speed is being overlooked.
People are not too patient anymore, so if your pages load slowly this will not be good for you. Try the online GOOGLE PAGE SPEED tool and see how you score. I would think Google will base your ranking on your loading speed. Caching, image sizes, huge scripts for fancy effects, they all need to be considered.
Ask yourself a few questions:

  • Do you really need these sliding effects with 10 photos on your front page, which takes quite some time to load?
  • Do you compress photos before you load to optimize them for the internet?
  • Do you load the photos the exact size needed, or do you load them much bigger?
  • For the techies: do you have caching enabled so people do not have to load previously viewed banners, logos & photos again next visit?

Take an extra step and if your shop photos are displayed as 800 x 600, upload these as 800 x 600. Your browser does not need to resize and compress them then.
And check your settings on the compression. Pixel-perfect professional photos for printing are not needed for the internet (unless you offer them as printable downloads, of course).
There’s many free image optimizer tools on the internet, in many cases saving you up to 80% in size. Google’s own free application Picassa has an export function that lets you set the size and quality of your photos and then export them in bulk.

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